Allegations Against UMG for Manipulating Streams and Airplay
A petition has been filed accusing UMG of utilizing bots to artificially inflate streams for the song “Not Like Us,” as well as paying radio promoters to boost airplay. Additionally, it is claimed that UMG paid Apple to manipulate Siri to direct users to Kendrick Lamar’s popular track.
These allegations raise concerns about the integrity of streaming numbers and the influence of major record labels on radio airplay. If proven true, this could have significant implications for the music industry as a whole.
The use of bots to manipulate streaming numbers is a serious issue that undermines the credibility of artists and distorts the true popularity of songs. It is essential for streaming platforms to take action to prevent such fraudulent practices and ensure a level playing field for all musicians.
Similarly, paying for increased airplay on radio stations can give certain artists an unfair advantage over others who may not have the financial resources to engage in such practices. This can stifle diversity and creativity in the music industry, as well as limit opportunities for up-and-coming artists to gain exposure.
The alleged manipulation of Siri to direct users to specific songs also raises questions about the ethics of such practices. If true, this could be seen as a deceptive tactic to artificially boost the popularity of a particular track, rather than allowing it to succeed based on its own merit.
the allegations against UMG highlight the need for greater transparency and accountability in the music industry. It is crucial for all stakeholders, including record labels, streaming platforms, and radio stations, to uphold ethical standards and ensure a fair and competitive environment for all artists.